Home Insights Macro views China post-reopening: Unleashing the pent-up demand?

China post-reopening: Unleashing the pent-up demand?

Quick takes on capital markets

March 3, 2023 | 2 min read
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Equities in China have delivered a spectacular rebound since the country’s COVID reopening, with MSCI China up 37% in the four months ending February 2023. From here, the pace of demand recovery in China will be a critical driver for markets— implementing a policy mix which promotes tapping into excess household savings can help restore consumer confidence, and ultimately spur further economic success in China this year.

China excess savings and consumer confidence
2020-2022, quarterly

Chart showing China excess savings alongside China consumer confidence from March 2020 to December 2022

Source: Bloomberg, Principal Asset Management. Data as of March 3, 2023.

The rapid reopening policy in China allowed consumption and mobility to quickly normalize in the first few weeks of 2023. While the economic impact has been immediate, the potential scale and longevity of this consumer-driven rebound may hinge on how willing households are to draw down their excess savings.

During the three COVID years (2020-2022), an uncertain economic outlook, battered confidence, and rolling lockdowns led Chinese consumers to spend less. Consequently, saving rates were on average 4% higher than they were from 2013-2019 (33% vs. 29%, respectively), accumulating per capita excess savings of roughly RMB 4500—equivalent to 5% of GDP.

Today, with greater certainty around the path for future income, consumers are likely to gradually tap into their excess savings—in turn, improving the corporate earnings outlook. However, fully unleashing pent-up demand may be a slow process considering the following headwinds:

  • With the memory of repeated COVID lockdowns still fresh, many consumers may remain cautious.
  • China’s aging population suggests rising saving rates could be a secular trend, subduing the likely spending rebound.
  • The shape of the housing recovery, a key driver to consumption, is still very uncertain.

In the near term, investors should keep a close eye on additional policies that further the housing recovery and restore consumer confidence—both of which will be key to gauging the potential for an extended rally in Chinese risk assets.

Macro views
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