Principal Financial Group
Principal Asset Management Investment products Collective investment trusts (CIT) Exchange-traded funds (ETF) Interval funds Separately managed accounts (SMA) U.S. mutual funds Investment solutions LDI Solutions Model portfolios OCIO Solutions Scholar’s Edge 529 Plan Asset Class Asset allocation Equities Fixed income Listed infrastructure Real estate & private markets Investment specialties Active ETFs Retirement Tools & resources Real estate & private markets education Global insights All insights Global Market Perspectives Global Fixed Income Perspectives Inside Real Estate outlook Quick takes on capital markets Market strategies Seeking income & optimizing yield Build portfolio resilience Events Events & replays About us Our story Latest news Sustainable investing Contact us
What can we help you find? Close
Enter ticker of search term
United states Principal Financial Group
Home Insights Macro views AI’s growing economic footprint: A new era for markets

AI has evolved from an investment theme centered on tech giants into a key driver of U.S. economic resilience, even despite this year’s macro headwinds. With AI-related investment projected to reach around $1.3 trillion in the coming years, its strong economic influence will likely persist. This new growth engine—combined with monetary and fiscal tailwinds—could sow the seeds for a sustained equity rally in 2026, potentially rewarding a broader set of companies beyond the dominant AI leaders.

AI has dominated the investment backdrop, with companies accelerating AI-driven spending despite cyclical headwinds, and posting remarkable share price appreciation. What began as an equity market story of big tech cushioning the S&P 500 during volatile times has evolved into a broader macro narrative.

AI-related spending contributed almost 1% to the 2.1% year-over-year growth in GDP in H1 2025. To put this in perspective, private investment outside tech detracted from GDP during the same period. Therefore, significant AI-driven investment kept overall investment positive, helping sustain economic momentum.

It’s important to note that tech’s contribution to GDP may be overstated without considering imports—semiconductors and computers largely sourced from Taiwan and China—which subtract from GDP. Conversely, AI’s potential multiplier effects—rising wealth, productivity gains, and employment growth—could mean tech’s impact is even stronger than the headline numbers suggest. The bottom line is that AI’s economic footprint is strong and shows no signs of slowing, as more companies plan to invest heavily in AI.

The significance and timing of the returns on AI investment remain uncertain. However, monetary easing, fiscal policy, and easing trade uncertainty, combined with AI spending as a new growth engine, point to a more favorable macro backdrop in 2026. The result could be an equity rally that expands from just a handful of dominant AI leaders to a broader group, particularly those with tangible gains from AI adoption.

Read Investing in the AI era for more key insights on AI capex and what it might mean for markets and the economy.

Macro views
Equities
Disclosure

Investing involves risk, including possible loss of principal. Past Performance does not guarantee future return. All financial investments involve an element of risk.

The information presented has been derived from sources believed to be accurate; however, we do not independently verify or guarantee its accuracy or validity. Any reference to a specific investment or security does not constitute a recommendation to buy, sell, or hold such investment or security, and does not take account of any investor’s investment objectives or financial situation and should not be construed as specific investment advice, a recommendation, or be relied on in any way as a guarantee, promise, forecast or prediction of future events regarding an investment or the markets in general. The opinions and predictions expressed are subject to change without prior notice.

Insurance products and plan administrative services provided through Principal Life Insurance Co. Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc. Securities are offered through Principal Securities, Inc., 800‐547‐7754, member SIPC and/or independent broker/dealers. Principal Life, Principal Funds Distributor, Inc., and Principal Securities are members of the Principal Financial Group®, Des Moines, IA 50392.

Principal Asset Management leads global asset management at Principal.®

For Public Distribution in the U.S. For Institutional, Professional, Qualified and/or Wholesale Investor Use only in other permitted jurisdictions as defined by local laws and regulations.

In Europe, this communication is directed exclusively at Professional Clients and Eligible Counterparties and should not be relied upon by Retail Clients.

© 2025, Principal Financial Services, Inc. Principal Asset ManagementSM is a trade name of Principal Global Investors, LLC. Principal®, Principal Financial Group®, Principal Asset Management, and Principal and the logomark design are registered trademarks and service marks of Principal Financial Services, Inc., a Principal Financial Group company, in various countries around the world and may be used only with the permission of Principal Financial Services, Inc.

5060412

About the author